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7 heavenly lessons from a social media savvy pope

Over the last two years, Pope Francis has famously connected with a younger generation of Catholics and non-Catholics alike.

He doesn’t tweet links

He lives offline

Social media doesn’t exist for the purpose of social media. It’s merely a reflection of what you do in your life. If all the pope did was stay walled off from the world in the Vatican, he would be boring. But Pope Francis believes “a shepherd ought to smell like his flock.” When he goes out into the world — whether it’s addressing Congress or kissing a disfigured man — he makes a statement and gets a reaction.

He amplifies his message through influencers

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He doesn’t get hung up with the superficial

He’s not the Prada Pope. He’s doesn’t hung up on the right shoes or the perfect Wordpress theme for his blog. He knows it’s about the content.

He targets multiple audiences

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He’s not afraid to take a stand

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He knows the difference between humble and #humblebrag

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Educator. Podcast addict. Wrote a book about creativity: http://bit.ly/thecreativejourney

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