It’s easy to get stuck in a rut as a social media manager. You do the same routine day in and day out, and suddenly your content can start to feel stale or uninspiring.
Or maybe that’s just me feeling the mid-winter doldrums.
In an effort to mix things up, here are seven ideas to incorporate into your social media postings. I’m creating this as much for myself as anyone else, but I’d be happy if it’s useful to you.
Curate tweets for testimonials
Create your own customized version of Yelp with endorsements and comments about you on Twitter. Search for mentions of you or compile your favorites.
You can also use Twitter advanced search to look for posts with positive sentiment, if you want to filter the responses.
Then you can aggregate them as screenshots on a blog like Tumblr or embed them on your website or Medium.
More inspiration: SocialBro
Get attention by devoting a day to all posts themed with puppies… or something else similarily cute. Just make sure it’s somehow relevant to your brand (puppies wearing your logo maybe?)
More inspiration: Social Media for Colleges
Create a lead generation card
Twitter’s lead generation cards provide more information than the standard 140 characters by allowing followers to sign up, download or tweet a pre-crafted message with a single click. “Think of them as embedded landing pages within your tweets,” writes John Bonini, “except they’re much more concise and require much less work from your followers.”
More inspiration: Social Media Examiner
Dig into the archives
Throwback Thursday is always a hit, if you can dig up old pictures or video. Look through your basement, yearbooks or public journalism archives for inspiration.
But it doesn’t have to be just one day a week. You can use a service like Timehop, Memoir or iDoneThis to commemorate anniversaries or what happened on this day a year or five ago.
If you have a lot of vintage content to use, you could consider creating a microsite or a section of your website to feature it on a regular basis.
More inspiration: marquetteflashbacks.tumblr.com
Customize your cover photo
You don’t need to be a master of Photoshop to nail the dimensions of different social media sites. Services like Twitshot, Spruce or Canva will allow you to upload and crop photos to pre-designed slots, such as a Facebook cover photo dimensions.
“I hate quotations,” Ralph Waldo Emerson famously said. “Tell me what you know.” I’m sorry Ralph, but that’s too quotable. Quotes are easy to find (thank you, Google), easy to share and reflect their wisdom onto you. Find a person or sentiment that reflects your mission, but just make sure they actually said it. Add the quote on top of a photo (with an app like Over or website like Recite) for extra pop.
More inspiration: Al McGuire quotes
Make a GIF
GIFs are plentiful. GIFs are a dime a dozen. But if you make your own customize GIF, then they are the gift that keep on giving.
Create a GIF from a video or a series of photos — I like to use the Giffer or GIFmojo apps — and it can be used as a stand-alone post on Tumblr, a reaction on Twitter, or a way to mix up a bunch of photos on, well, on Medium.
Thumbs up to that.
Do you have other ideas? Leave a comment!