Excellent article.

My only critique is it sort of falls victim to its own criticism — it stokes fears and makes this issue sound just a bit too black and white. I think responsible native advertising can exist — I think BuzzFeed actually does it quite well — though the clickbait ads at the bottom of most news sites really are a virus.

I wish there was a part 2 to this article that lays out possible solutions that maybe already exist, like Patreon and other subscription models. But overall, great overview of the revenue model problems facing news organizations today and how it undermines exactly what journalists need most: credibility.