How to test your marketing

It’s not by confirming what you already know

Photo by Deryn Macey on Unsplash

Wendy’s is testing a new plant-based bean burger. They’re rolling it out in three cities that may not be the first to come to mind when you think of vegetarian options: Jacksonville, Pittsburgh and Columbus, Ohio.

“Wrong cities to test!” responded one internet commentator. “I think those cities especially Jacksonville…