I agree, to a point. There’s value in quality and quantity, and you can measure success holistically instead of with isolated numbers.

I’ll provide an anology.

When people exercise, one of their goals can be to burn stored fat. Ironically, your body is burning the highest percentage of fat when you’re at rest. Fat is not a high octane fuel, so if you’re just sitting on the couch your body is using mostly fat to function, albeit at a very slow rate.

Conversely, when you’re exercising — especially high-intensity exercise — you’re burning mostly glycogen, or carbohydrates stored in your muscles. You’re still burning fat, but the ratio is much smaller because you’re working too hard to quickly convert fat to fuel.

But it would be illogical to stop exercising because your fat-burning ratio goes down. Your overall fat calorie burn is higher than if you were simply sitting on the couch.

The point is you have to see the bigger picture. There’s obviously value in exercising beyond the ratio of fat you burn. And there’s value in relaxing on the couch. They satisfy different needs.

The same can be said of Medium metrics, or any statistics. There is value in the niche post that touches a small, dedicated audience, but you can still try to promote your posts and increase your reach.

Hope that analogy makes sense.

Written by

Educator. Podcast addict. Wrote a book about creativity: http://bit.ly/thecreativejourney

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