One of my memories of j-school was of an older, mild mannered, kind of nerdy guest speaker talking to our class about writing for your audience. An example he used was if you’re going to write for Rolling Stone, don’t be afraid to use some swear words in your writing. Your audience will expect it.
That stood out to me so much because I couldn’t imagine this guy swearing. But it taught me to think about what my audience would want, not just how I wanted to sound. That depended on the time, place and publication.
Medium isn’t Rolling Stone nor is it TIME. I think Medium writers are still figuring out who their audience is and what kind of tone works best. Is it an audience that appreciates swearing? Maybe. Writers are still testing the waters. So far it doesn’t appear to be the freewheeling community of Reddit or the more cleaned-up world of Facebook. It’s somewhere in between.
And sometimes you just have to say what’s on your mind and let consequences be damned.